Establishing partnerships that engage new people.

Nationwide partnership activation.

To celebrate the launch of the new Lexus RX luxury SUV and ‘The Life RX’ campaign, we partnered with Harvey Nichols throughout Winter 2015/16 to not only display the newest Lexus model, but to give somewhere for customers to escape the bustle of London city life. Activity was promoted through a full national marketing communications plan and included a Winter Garden installation at the luxury fashion brand’s Knightsbridge store, instore cocktail range and Style Concierge activity at all sites, regional vehicle displays outside key sites, editorial, email and social content, as well as PR outreach and a campaign launch press event at Harvey Nichols Knightsbridge.