Sparking conversations nationwide.
Generating enquiries away from the showroom.
In 2015 we were once gain asked to plan and deliver the Lexus national shopping centre tour. Our aim was to increase brand and product awareness across the UK, including awareness of the newest addition to the Lexus model line, the new NX. The roadshow covered 15 locations, including placements at Westfield London, Trafford Centre, Buchanan Galleries and Brent Cross. Effectively allowing the product to be seen and touched by shoppers away from the showroom sales environment. Activity successfully increased awareness of the new model line up and the brand’s leading design and technology credentials. Our trained staffing teams generated quality prospect leads over and above target and we effectively bridged the gap between national launch communications and more tactical local dealer activity.